Marketing
Selling your home is a major event. Employing an agent who not only knows the market but knows how to make your property stand out is the very first step in this exciting process.
PRESENTING YOUR PROPERTY
Make every first
impression count
An expansive, professionally produced suite of visuals — crafted to make your property impossible to scroll past.
Photography
A picture paints a thousand words. Our leading photographers shoot an expansive selection of the highest-quality images, professionally colour-corrected to maximise that crucial first impression.
Videography
Not a trend — an essential. Video immerses buyers in the experience of the home, builds an emotional connection, and earns far higher engagement on social than a single image ever could.
Floorplan
Buyers want to picture themselves in the home and know it fits their life. Professional floor and site plans reveal room sizes, layout and how the property sits on the block — before they even step inside.
GETTING IT SEEN
Reaching the right buyers
From the passer-by at your gate to the buyer scrolling interstate — your property, in front of the people most likely to act.
Signage
Interactive signboards complete with a QR code — passers-by scan for up-to-the-minute inspection times and a full image carousel, announcing to the neighbourhood that your home is on the market.
Digital Campaign
Showcased on the McGrath website — 800,000+ visitors monthly — plus realestate.com.au and Domain, where 97% of buyers search. Unparalleled exposure across the portals buyers trust most.
Print promotion
A beautifully designed brochure is a tangible thing buyers hold, take home and return to — keeping your property front of mind long after they have left the open home.
Great marketing doesn't just attract buyers. It creates competition.
SOCIAL MEDIA CAMPAIGNS
Social Media
With 82% of Australians active on Facebook & Instagram, social is paramount. Our partners at 23rd Street pair your most engaging content with compelling copy to put your home in front of buyers actively searching your area.
Campaigns are built on real-time digital insights and trending data, displaying your property to the buyers in your area and surrounds most likely to purchase.
Flexible Pay Now or Pay Later options available.
METHOD OF SALE
Auction
Auctions bring serious buyers together in a transparent, deadline-driven environment, creating competition and urgency throughout the campaign. By focusing buyer attention on a fixed sale date, auctions encourage decisive action and often lead to stronger outcomes. The process also provides greater certainty around timing, giving both sellers and buyers a clear path forward. When the right conditions exist, auction can be one of the most effective ways to maximise buyer competition and achieve a premium result.
Private Treaty
Private Treaty offers flexibility, allowing buyers and sellers to negotiate terms and price throughout the campaign. With no fixed sale date, it can be an effective strategy for properties where a targeted, measured approach is likely to achieve the best outcome.
Off-Market
Off-market campaigns provide the opportunity to discreetly test buyer demand without launching publicly. By leveraging our database and buyer network, we can gauge interest, gather feedback and, in some cases, secure a sale before entering the open market.
BEYOND THE CAMPAIGN
Every detail, handled.
The strategy, paperwork and process that turn a great campaign into a successful sale.
Legal Documents
Your solicitor will prepare the required Form 2 Seller Disclosure before your property can be marketed for sale. Whether you're working with your own solicitor or would like a recommendation from our trusted network, we'll help coordinate the process to ensure everything progresses smoothly.
Pay now, pay later
Fund your marketing your way. Pay up front via secure gateways, or use Pay Later through CampaignAgent — settling on the earlier of settlement or the Pay Later date, with no penalty interest.
GUIDING YOU HOME
Every great result starts with a great strategy.
The right campaign can make all the difference.