Is now a good time to sell?

24 June

Is Now a Good Time to Sell? | Billy Jaz McGrath Palm Beach

Market Insight · June 2026

It depends on why you’re moving. Most people are asking the wrong question.

Is now a good time to sell? I hear it at open homes, at auctions, from people I run into at the shops. And the honest answer is the same every time: it depends on why you’re moving.

That might sound like a dodge. It isn’t. The calculation genuinely looks different depending on your situation and most people are applying the wrong framework when they think about timing.

Selling and sitting on cash

Timing the market matters. If you’re selling without a purchase lined up, you need to think carefully about where values are heading and when you’ll be buying back in.

Upsizing or downsizing

The calculation looks completely different. Both sides of your transaction have adjusted. Your changeover price is what matters, not the absolute sale number.

What rising markets don’t give you.

In a fast moving, rising market, both ends of your transaction get expensive and rushed. You sell quickly but then you’re forced to buy under pressure. Competing hard against everyone else. Paying peak prices. Making compromises you didn’t plan to make.

Most people remember the upside of a rising market and forget the pressure it creates on the purchase side.

This market gives you something rising markets don’t. Time.

You can sell at a strong price today and take your time finding the right next home. No pressure. No rush. No panic buying. That’s genuinely valuable and it’s only available right now.

The strongest strategy right now.

Sell quickly.

Buy slowly.

The right approach for upsizers and downsizers in this market.

This isn’t a compromise strategy. It’s the right strategy for this market. Buyers who move quickly on their sale and take their time on their purchase consistently end up in a better position than those who wait for conditions to improve before doing anything.

For investors.

If negative gearing and capital gains tax concessions are working for you, holding makes sense. Your tax position is valuable and disrupting it has a real cost.

But if price matters and you’re holding an asset that has softened, now is worth considering. Recovery cycles on the Gold Coast typically run nine to eighteen months. Waiting out a full cycle may cost more than it’s worth depending on your holding costs and exit strategy.

The best moves aren’t always made in the best markets. They’re made by the people who understand the one they’re actually in.

Let’s talk